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1. #The spotify car thing for free#
2. #The spotify car thing drivers#
3. #The spotify car thing portable#
4. #The spotify car thing android#

And as Spotify’s Joe Rogan partnership shows, talent can always be bought.Ĭar Thing reimagines car radio with a larger variety of content by including podcasts and audiobooks, all with the personalisation and inter-device compatibility offered by streaming. For example, radio personalities have loyal audiences, but such factors will slow the shift rather than halt it. Of course, things will not change overnight (transformational change rarely does).

#The spotify car thing drivers#

If these drivers convert to Spotify’s hardware, it will open up a new front of attack on radio. In the US, 59% of consumers listen to music in the car while only 22% listen to streaming music in the car, as not every car on the road has the technological capability – which thus presents opportunities for Spotify’s device. Spotify’s debut of its car hardware attempts to compete with Apple’s Car Play by accessing a harder-to-reach audio audience. The future for car audio may not include radio

This is an in-theme attempt to replace traditional radio with a more complex combination of audio content by integrating streaming-first habits into the physical environment of the car. However, Spotify’s US release of their Car Thing aims to reposition streaming at the epicentre of not only music but other audio content in that final frontier for streaming: the car. But with the likes of Ye’s recently-released stem player, we are reminded that music consumption is possible without a streaming service. Audiobooks, once the purview of cassette tapes and CDs, have moved to monthly subscriptions, a far cheaper cost than investing in paper copies or even a Kindle.

#The spotify car thing portable#

Even radio, once a physical centrepiece of the home, has been forced to compete with podcasts across a variety of apps, all offering mobile-first – and therefore more effortlessly portable – access. The hardware we once relied on has been seamlessly replaced by streaming platforms. Now, they want to extend that simple and pleasurable experience to your car, a domain that, for many, lacks audio finesse.The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. On their affordable streaming platform, they’ve gathered so much content that it’s hard to quit even if people despise Joe Rogan and they’ve made it feel like those without Spotify are missing out on some cultural event. They want to make your audio listening experience so simple and pleasurable that you can’t live without it. If this whole thing seems like an odd proposition - a $90 device that’s basically a more aesthetically pleasing (and arguably safer) version of mounting your smartphone to your dash and playing Spotify - just take a step back and look at Spotify’s larger mission. Crucially, it also features a big ol’ knob (which reminds us of the great Mustang Mach-E screen, showing that people really do need tactile functionality paired with their in-car screens), as well as strong voice controls (even in a loud setting like a car) and buttons along the top that can be programed as shortcuts. However, if you do own a car in this range, listen almost exclusively to Spotify and wouldn’t mind slapping on a 5-inch by 3-inch screen to your dash, the Car Thing is demonstrably a fun little device - specifically because it’s so much more than just a touchscreen. As of Tuesday, the device is now available to purchase for $89.99, but I got my hands on one that I’ve been testing out for a week.

#The spotify car thing for free#

I’ve been champing at the bit to test out Car Thing for myself since Spotify first released its first foray into hardware last year - initially for free to a small percentage of the millions of people who signed up for a waitlist.

#The spotify car thing android#

In essence, it’s a beautiful remote control you attach to your dashboard that will supposedly create a better audio experience for those without the benefit of modern interfaces like Android Auto or Apple CarPlay. At least, it’s one part of a smart audio experience - you’ll need a smartphone with a mobile data connection and a Spotify Premium account to play music or podcasts as it’s not a standalone device. Yes, that’s the actual name, Car Thing, a moniker the company told me started as a placeholder but was eventually adopted as the real title for the streaming company’s first physical device.Īs the name implies, Car Thing is a smart audio player for your automobile. This week, Spotify made its Car Thing available to the public. Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.